Author: Jens Lennartsson

  • The Future-You Method: Stop yourself from starting too many projects

    The Future-You Method: Stop yourself from starting too many projects

    I’m talking to myself. And it’s making me crazy productive. This is going to sound completely ridiculous.  But I’m emailing myself—a lot. My problem has never been not having enough ideas.  It’s the never-ending idea flood — combined with a black belt in forgetting the latest project and jumping straight into building the new one — that’s making my…

  • All your creative friends are depressed as f*ck.

    All your creative friends are depressed as f*ck.

    It took me many years to realize—about 3 decades. For the most part of my adult life, I’ve struggled with depression and anxiety. Not all the time. For long periods of time – sometimes years – I feel great. I feel content, light, happy. Then something happens. Some event just pulls the rug from under…

  • Build-in-Private

    Build-in-Private

    Building in private, as a solo entrepreneur, can significantly contribute to your overall well-being and the success of your venture. While the trend of “building in public” has gained popularity, it’s essential to recognize that private development offers unique advantages tailored to the needs of solo entrepreneurs. Here’s why prioritizing private development can be beneficial…

  • The Bullseye Method: Picking a Niche Without Closing any Doors

    The Bullseye Method: Picking a Niche Without Closing any Doors

    Picking a niche is f*cking scary. It feels like you are closing the door on the rest of the world! The Bullseye Audience Method lets you pick a niche without closing any doors! Imagine a dart board. In the middle – the Bullseye – is a narrowly defined, niche audience, e.g., “SaaS founders with a…

  • Retweets are dead. Long live the Comments.

    Retweets are dead. Long live the Comments.

    Let me show you a magic trick. I can read your mind. Think about something that frustrates you with Twitter. Think about it hard. Let’s see… Does it happen right after you post that perfectly crafted tweet you came up with in the shower and spent 47 minutes writing? Does it have to do with…

  • The Must-Have Ingredients of a Winning SaaS Marketing Plan (Or You’ll Be Eating Ramen for Dinner Every Night)

    As a SaaS founder, you know that marketing is essential for the success of your business. But with so many options out there, it can be overwhelming to figure out where to focus your efforts. That’s where we come in! In this post, I’m listing the absolute minimum you need to figure out before doing…

  • How to Build an Engaged Email List and Avoid the Spam Folder – a Guide for SaaS Companies

    When it comes to email marketing, there are a few legal and ethical considerations that SaaS founders need to be aware of – and no, we’re not just talking about the fact that it’s illegal to send your ex-girlfriend a barrage of emails with subject lines like “I miss you” or “Please take me back.”…

  • The 3 Must-Track SaaS Marketing Metrics: CAC, MRR, and Customer Churn Rate

    As a SaaS marketer, it’s essential to track the right metrics and KPIs to ensure your marketing efforts are driving growth and success for your business. But with so many metrics to choose from, it can be overwhelming to know which ones to focus on. In this blog post, we’ll take a deep dive into…

  • MailerLite vs. ConvertKit: A Side-by-Side Comparison for SaaS Founders

    If you’re a SaaS founder trying to decide between MailerLite and ConvertKit for your email marketing needs, you probably feel like you’re stuck between a rock and a hard place (or, in this case, two seemingly identical email marketing platforms). But fear not, dear reader, because I’m here to help choose the right newsletter software…

  • Why your SaaS business needs a newsletter.

    How is your newsletter connected to your SaaS product? The answer to that question might seem complicated at first. But most certainly, you already have the answer.  Every product, service, or SaaS is built to solve a problem. But as you know, most people don’t like being sold to. Constantly trying to hammer people with…

  • Choosing the best newsletter software for your SaaS business

    Opposed to any social media platform – you completely own your mailing list. It means you can download it and all the information at any time. If you need change and a feature your current newsletter provider doesn’t have, you can move it to another. Even though it is quite a hassle to do this,…

  • 6 Tests You Should Run on Your SaaS Newsletter

    It doesn’t matter what the ‘gurus’ say. There’s no one-size-fits-all for newsletters. Even in the same industry, two newsletters will return different outcomes for the same content, wording, or CTA’s. If you want to improve your newsletter continuously – both the value you give to your subscribers and the ROI you are getting yourself –…

  • How to Write the Perfect Customer Reactivation Email – That Will Get ‘Em Back!

    Yesterday, I received a reactivation email from Yoast – a SaaS helping you to rank your website higher through SEO. I paid for the PRO version a while back and can’t remember why I didn’t renew. The email didn’t make me want to use it again. So I improved it to convert (me) better! DISCLAIMER!…

  • Do you really need a mailing list to market your startup?

    In 2018, Facebook made a huge change in its algorithm (that decides what you see in your feed and who will see what you post). From one day to another, most companies saw their traffic from Facebook to their website cut in half. It dropped by more than 50%.  These kinds of changes are made all the…

  • Email marketing vs content marketing – what’s the difference?

    In May 2019, Harry Dry posted his first marketing blog post on his website, Marketing Examples. At that moment, he did not have an existing audience and any subscribers on his mailing list. One year later, his list exceeded 19 000 subscribers. During that first year, he developed a system that made it possible to use the same…

  • 8 Proven Ways to Structure your Newsletter for More Reads (with Examples)

    Having your newsletter following a defined and clear format not only makes it easier for you to write it. It also makes the value in it much more apparent for people on the verge of signing up for your newsletter. By showing how you deliver the value makes it easier to see what’s in it for them.…

  • The No-Click Newsletter: How to Create & Grow Your Long-form Mailing List

    With millions of social platforms and information outlets in existence – and more popping up every day – it is getting increasingly tough to choose where to get your quality content fix! Because of this, people are getting more inclined to pay for quality content – and to have it delivered to them.  Email is…

  • Microtribes – Build an Audience of Superfans That Will Help you Grow

    The concept of tribes has been talked about in the marketing business for decades as a strategy to build and grow your audience. By giving people a feeling of belonging, you are able to create more longlasting relationships, that will lead to customers returning. But with a Microtribe, you as a No-Code entrepreneur are given…

  • How To Build an Audience Before Launching Your No-code Product

    If you wait until launch to gather an audience and build interest, you’ve wasted a lot of time. Waiting until you have a ”finished” (it’s never really finished, is it?) tool, is like waiting at a red light with your bike. When the light turns green, it’s gonna take a lot more energy to get…